JOHNSTON & DANIEL
A company steeped in history, culture and success since 1950.
J&D History
A History of Excellence
Johnston and Daniel was established in 1950, and became a division of Royal LePage Real Estate Services Ltd. in 1994.
Over the years, Johnston & Daniel has served generations of Toronto’s most respected families well. By offering caring, intuitive service and building long-term relationships with our clients, we’ve become the most trusted name in Toronto real estate.
A Forward-Thinking Approach
In the early 1950s, founders Robert Johnston and Eggerton Daniel had an interesting idea: hire women to sell homes. It was a revolutionary approach in the post-war era, when real estate was a predominantly male bastion and women stayed at home.
But they weren’t looking to work with just any women; their unique approach was to hire the elegant ladies who lived in the very areas in which Johnston & Daniel were most interested in selling homes. And why not? These were the smart, often well-educated women who moved in Toronto’s “society” circles, were looking for a meaningful way to occupy their time, and had the right connections to make the Johnston & Daniel Real Estate company a success.
This initiative was immediately accepted by a number of female sales representatives who lived in Rosedale, Moore Park, Forest Hill and Lawrence Park. As a result, the Johnston & Daniel name quickly became the most sought-after real estate brand for the best homes in Toronto’s premiere neighbourhoods - and has remained so to this day. Our name, our distinctive shield-shaped sign, and our Globe & Mail classified advertisements continue to confer elegance and prestige.
Jaime Gairdner, took over the helm of J&D from his Uncle in the 1970’s. Jaime successfully ran and expanded the firm until its merger with Royal LePage in 1994. With the merger, two very powerful brands were combined to form the powerhouse Johnston & Daniel Division, Royal LePage R.E.S. Ltd, Brokerage.
A Family Tradition
The Johnston & Daniel Division has continued to serve generations of Toronto families with professionalism, integrity and a dedication to excellent service that is unrivalled in the real estate industry. This standard reflects the ethics that govern the Johnston & Daniel Division and builds lasting loyalty with clients.
INTERNET MARKETING: J&D provides its salespeople with a comprehensive marketing strategy to ensure listings get maximum exposure. Internet marketing includes the J&D corporate site, the Royal LePage corporate site, the Realtor.ca site, social media and possible syndication with in excess of 150 sales representative websites.
PREMIUM ADVERTISING EXPOSURE: J&D holds one of the most prominent positions in the Friday Globe and Mail real estate section. Through this section, J&D listings reach a wide audience of prospective buyers both through print and on online initiative.
FINANCIAL STABILITY: J&D has exemplary financial strength relative to other brokerages, as it is corporately owned brokerage within the Brookfield Group of Companies. Brookfield Asset Management is a global asset manager focused on property, power and other infrastructure assets with approximately US$80 Billion of assets under management. Brookfield is a publicly traded company on the NYSE, TSX and Euronext Amsterdam.
RELOCATION SERVICES: J&D provides relocation services to its clients through Royal LePage Relocation Services, which is Canada’s oldest and largest national relocation company and the only all-Canadian full-service relocation company.
STATE-OF-THE-ART PREMISES: The J&D Toronto premises have five warm, elegant client rooms, including a large boardroom for big client presentations and meetings. All other offices offer a professional environment fully equipped with the latest technologies available to the sales team.
COMMUNITY INVOLVEMENT: J&D gives back to the community both corporately and individually. Some of these Charitable organizations include The Royal LePage Arise Shelter Foundation, The Canadian Breast Cancer Foundation, Habitat for Humanity and Juvenile Diabetes Research Foundation Canada.
J&D OFFICE MEETINGS: J&D holds weekly sales meeting to facilitate the provision of market updates, RECO news and updates, TREB bylaws and updates, new listing communication, corporate and internal information and other topical information often enhanced with expert guest speakers.
Points of Differentiation
The J&D Difference
J&D has been able to maintain the “Standard of Excellence” in the Toronto, Oakville, and GTA Real Estate Markets by the following differentiators:
POWERFUL BRAND AWARENESS: J&D is the only real estate brokerage in Canada that claims two very well-known brands: Johnston & Daniel and Royal LePage. Both entities carry recognizable brand awareness on their own, and combined they are unrivaled in the real estate industry. Royal LePage has been building brand equity since 1913, and brand equity of each of these names could stand effectively on their own, but combined they are unmatched in the real estate industry. Royal LePage has been building brand equity since 1913, Johnston & Daniel since 1950 and both have been united since 1994.
MARKET PRESENCE: For the last few years, J&D with its affiliation with Royal LePage has the honourable distinction of being Toronto’s Number One Real Estate Brokerage for the entire Greater Toronto Area.
LUXURYREALESTATE.COM: Recognized for excellence by the WMA Awards and the Webby Awards and has been voted ‘Best of the Web’ by Forbes Magazine multiple times. Since its debut in 1995, LuxuryRealEstate. com has remained the #1 portal for luxury properties on the internet and has several times more $1,000,000+ content of any near-peer. Known in the industry since 1986 as the Who’s Who in Luxury Real Estate network, a global collection of the finest luxury real estate brokers in the world, this group of more than 130,000 professionals with properties in more than 70 countries, collectively sells in excess of $190 billion of real estate annually.
IN-HOUSE LEGAL COUNSEL: J&D provides in-house legal support to assist our sales team should they be presented with extraordinary complex legal issues or require a legal opinion for any of their transaction.
IN-HOUSE PRINT & DESIGN SERVICES: J&D provides our sales team with the support of a state-of-the-art marketing center manned by a team of marketing professionals. The marketing center provides high-quality, professional marketing materials to assist in the promotion and marketing of listings.
IN-HOUSE MORTGAGE BROKER SERVICES: J&D provides in-house mortgage brokerage support to our sales team along with mortgage services for our clients. This in-house support ensures our sales team are up-to-date on current interest rates, financial market trends and general mortgage information. Our clients are able to enjoy professional guidance, pre-approval and re-financing support.
IN-HOUSE ADMINISTRATIVE SERVICES: J&D provides our salespeople with a fully staffed administrative team to provide broker-loading services, offer generation, appointment booking, live reception and host of other valuable services.
Royal LePage
The Parent Company
Celebrating Our Canadian History
Royal LePage is a leader in Canadian real estate since 1913. Founded by Albert LePage when he was just 26 years old, Royal LePage now has nearly 17,000 agents & 650 locations across the country. And we firmly believe that you can only become a leader by being the best.
For more than 100 years, Royal LePage has been the leader in the real estate profession. We helped found the Toronto Real Estate Board, Ontario Real Estate Association, R.E.C.O and set the standards for all other real estate companies to follow. We have expanded across the country so that wherever you want to live, you will find a Royal LePage agent ready to help. We have added new services to help our clients realize their dreams and secure their future.
And we remain steadfastly and proudly Canadian. We have never forgotten our roots.
Albert LePage was a pioneer whose innovation and belief in customer service helped transform the real estate industry. He built a company based on professionalism, principled conduct and the highest moral and ethical standards. And those principles still guide us in everything we do. Over the years, we’ve learned a lot about real estate and how to provide the best possible service for our clients. Since the mid-1990s, Royal LePage has more than tripled the size of its sales force and almost doubled its market share.
Our commitment to innovation and customer service is as strong as ever.
The Royal LePage Network
With more than 17,000 agents and REALTORS®, Royal LePage has an unparalleled network of real estate offices across the country. Not only do we have the best access to the homes (and homebuyers) in the Canadian market, our Canadian partnership with Luxury Real Estate, Luxury Homes and Juwai gives your property exposure to buyers around the globe.